What Is Digital Marketing?

What Elements Make Up Digital Marketing?

Assets

Your website

A website is the most valuable tool used by every level of business operation. It gives the company or individual the ability to clearly relay the products, services, and culture of that brand.

Blog posts

Blog posts allow new visitors and inquiring leads to see the extent of knowledge and experience you have to offer. When done with SEO in mind, this asset always improves SERP ranking, giving you the attention and traffic needed to grow.

Social media channels

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram

Social Media is an easy way to expand your brand’s social awareness. Reaching users on every application offered today would be extremely tedious. But knowing your target demographic shows you which social media channels to find them on, and just how to connect with them.

Branding assets

  • logos, fonts, etc

Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

To learn more about internet marketing and the effectiveness of all the different strategies you can utilize, click on over to our blog post about the best basic practices you can get started with today! Click HERE to read now!

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